Meet Grace Rizza

Founder & CEO of Identity Dental Marketing

Grace Rizza, the visionary founder and CEO of Identity Dental Marketing, is committed to driving measurable growth for dental practices, including those in Houston. Her journey began as a Marketing Director for a multi-location dental practice, where she successfully tripled new patient numbers within just three months—without increasing the marketing budget. This achievement sparked her passion for dental marketing and branding, motivating her to develop cutting-edge, sales-focused training workshops and stay at the forefront of the latest industry trends.

In 2009, Grace founded Identity Dental Marketing with a mission to provide ethical, effective, and tailored marketing solutions for dental practices. Her engaging, lighthearted speaking style has earned her a reputation as a sought-after speaker at prominent dental conferences, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater Houston Dental Meeting.

Grace’s expertise has earned national recognition. She was featured on the ADA’s 2016 Dental Marketing Expert Panel and has contributed to well-known industry publications like Practice Booster’s Insurance Solutions Newsletter. Her holistic approach covers strategic planning, public relations, community outreach, patient communication, staff training, SEO, website management, direct mail campaigns, and more—all customized to meet the specific needs of Houston dental practices.

As the host of the popular Facebook Group and Podcast, Dentistry’s Growing with Grace, Grace regularly shares business development solutions, solidifying her status as a leading authority in dental marketing.

With years of experience mastering digital marketing and branding for the dental industry, Grace’s innovative strategies have helped thousands of dental practices experience remarkable growth and increased profitability.

If you’re looking for a partner in Dental Marketing in Houston, Grace Rizza and Identity Dental Marketing offer customized strategies designed to achieve real, lasting results. Contact Grace today to elevate your dental practice with ethical, effective, and tailored marketing solutions.

Meet Our Team

The Heart of Identity Dental Marketing

At Identity Dental Marketing, our team is the driving force behind our success. Together, we combine creativity, expertise, and a strategic approach to deliver outstanding results for your dental practice. Here’s what makes our team exceptional:

Content Writers

Our talented content writers specialize in crafting engaging, SEO-optimized copy that speaks directly to your target audience. From detailed service descriptions to informative blog posts, they ensure every word captures your brand’s voice and connects with potential patients in Houston.

Designers

Our experienced graphic and web designers bring your practice’s vision to life. They focus on creating visually captivating and user-friendly designs that not only enhance patient engagement but also present your practice in a professional, modern light.

Web Developers

Our web developers are experts in building custom, high-performing websites. They prioritize clean coding, fast loading times, and seamless functionality, ensuring your website looks great and operates smoothly across all devices.

Marketing Strategists

Our marketing strategists analyze market trends and patient data to craft customized strategies that fuel growth for your practice. They excel at identifying new opportunities to expand your reach, enhance patient acquisition, and drive long-term success.

SEO Specialists

Our SEO experts are dedicated to improving your online presence. They optimize every aspect of your website to ensure it ranks higher in search results, attracts more visitors, and converts them into loyal patients.

Ads Team

Our paid advertising team is skilled in creating targeted campaigns that maximize ROI. They develop compelling ad content and fine-tune performance to ensure your practice gets the visibility it deserves, driving high-quality leads to your door.

Advisors

Our experienced advisors provide personalized guidance to ensure that your marketing efforts align with your practice’s goals. With expert insights and recommendations, they help keep your growth strategy on track.

Together, our team works in harmony to create customized solutions that empower your dental practice to thrive. We’re here to help you build your brand, engage with patients, and achieve your business goals.