Meet Grace Rizza

Founder & CEO of Identity Dental Marketing

Grace Rizza, the founder and CEO of Identity Dental Marketing of Houston, has dedicated her career to helping dental practices achieve measurable growth through strategic, ethical marketing. Her journey began as a Marketing Director for a multi-location dental practice, where she successfully tripled new patient numbers within three months—without increasing the marketing budget. This success ignited her passion for dental branding, patient engagement, and innovative marketing strategies.

In 2009, she established Identity Dental Marketing of Houston with a mission to provide tailored marketing solutions designed exclusively for dental professionals. Her dynamic speaking style and deep industry expertise have made her a highly sought-after speaker at leading dental conferences, including the Greater Houston Dental Meeting, The Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.

Grace’s industry influence extends beyond speaking engagements. She was selected for the ADA’s 2016 Dental Marketing Expert Panel and has contributed to respected industry publications, including Practice Booster’s Insurance Solutions Newsletter. Her expertise spans a wide range of marketing disciplines, including branding, SEO, website management, digital advertising, patient communication, and direct mail campaigns, all customized to help Houston dental practices thrive.

As the host of the Dentistry’s Growing with Grace podcast and Facebook group, Grace shares valuable business insights, reinforcing her position as a trusted leader in dental marketing.

If you’re looking for a marketing partner who understands the unique challenges of growing a dental practice in Houston, Grace Rizza and the team at Identity Dental Marketing of Houston are here to help. Contact us today to develop a customized strategy that delivers real, lasting results.

Meet Our Team

The Experts Behind Your Success

At Identity Dental Marketing of Houston, our dedicated team blends creativity, strategy, and technical expertise to deliver high-impact marketing solutions for dental practices.

Content Writers

Our writing team specializes in creating engaging, SEO-driven content tailored to connect with Houston patients. Whether it’s compelling website copy or informative blog posts, we craft messaging that enhances your online presence.

Design & Branding Specialists

Our designers transform your vision into visually striking and modern branding materials. From sleek websites to engaging social media graphics, we ensure your practice leaves a lasting impression.

Web Development Team

Our developers create high-performing, mobile-friendly websites that are both functional and visually appealing. Every site is optimized for speed, user experience, and search engine visibility.

Marketing Strategists

Our strategists analyze market trends and patient behavior to craft data-driven campaigns that attract new patients and increase your practice’s reach across Houston.

SEO Specialists

We implement strategic local SEO techniques to ensure your practice ranks highly in search results, helping Houston patients find and choose your services.

Paid Advertising Specialists

Our advertising team creates targeted Google Ads and social media campaigns that maximize return on investment by attracting the right patients at the right time.

Practice Growth Advisors

Our advisors provide hands-on guidance to ensure your marketing strategy aligns with your practice’s long-term goals, helping you navigate challenges and seize new opportunities.

At Identity Dental Marketing of Houston, we work seamlessly to elevate your practice’s online presence, strengthen patient engagement, and drive sustainable growth. Let’s build your success together.